How EHL group grew their Purpose program to engage 3x more staff and students in one year

ABOUT

EHL Group encompasses a portfolio of specialized business units that deliver hospitality management education and innovation worldwide. Headquartered in Lausanne, Switzerland, the Group includes:

EHL Ecole hôtelière de Lausanne is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities among its students. EHL is the world’s first hospitality management school that provides undergraduate and graduate programs at its campuses in Lausanne, Singapore and Chur-Passugg, as well as online learning solutions.

EHL Swiss School of Tourism and Hospitality has been one of the leading hospitality management colleges for hotel specialists for 50 years. The College delivers Swiss-accredited federal diplomas of vocational education and training and of higher education in its 19th century spa-hotel in Chur-Passugg, Graubünden, to Swiss and international students from 20 countries.

EHL Advisory Services is the largest Swiss hospitality advisory company specializing in service culture implementation, business consulting, as well as the development and quality assurance of learning centers. EHL Advisory Services has offices in Lausanne, Beijing, Shanghai and New Delhi and has delivered mandates in more than 60 countries over the past 40 years.

company

EHL Group

INDUSTRY

Higher education

number of employees

500 in Switzerland & Singapore

number of students

3400 in Switzerland & Singapore

Challenge

EHL Group’s activities centered around 2 annual events: Solidarity Month and Sustainability Week to encourage the EHL community to give back and raise awareness about environmental causes. This took a lot of effort and coordination to propose a variety of activities, only for everything to be dropped until the next year.

Their main challenges were to:

Centralise and manage both centrally-led and staff-driven events in one place
Make it easy for staff members to find and participate in activities to support causes close to their hearts, in a variety of ways
Provide ways for their whole campus to participate in their sustainability initiatives, from anywhere
Easily track and report on their initiatives and contributions to the community

Solution

By implementing an all-in-one platform they can:

Manage centralised & staff-led initiatives, saving time while being able to scale the program to offer a wider choice of activities, manage registrations and ultimately, drive participation.
Offer online activities to support engagement and community connection, from anywhere.
Instantly track and report to share their progress.

“Alaya provides varied opportunities for staff members and students. It also allows us to redirect all volunteer and giving back initiatives in one same channel and to track participation. Our objective is to increase participation on Alaya by 50% and to encourage teambuilding activities through the platform. Building a culture for students, staff and faculty of giving-back both socially and environmentally, which will be an added-value for students and staff applicants.”

Noémie Danthine

Associate Director & Head of Sustainability, EHL Group

How EHL group grew their Purpose program to engage 3x more staff and students in one year