Engaging employees through corporate volunteering with Johnson & Johnson

Challenge

The bank has been offering occasional volunteer work in the field as well as skill-based volunteering assignments for several years now, but at the end of 2018, the Group wanted to make employee solidarity a pillar in its Corporate Responsibility programme. To this end, they made it part of their policies, by giving each employee 8 hours (since increased to 16 hours, or 2 working days) to take part in volunteer actions during their working time.

Solution

By implementing an easy-to-use online platform, employees are able to be part of the program wherever they are in the world. With a choice of activities available at their fingertips and can easily participate in various ways, such as:

• Field volunteering
• Skills-based and virtual volunteering
• Monetary or in-kind donations

“After a year and a half of working with Alaya, nearly 40% of our employees are active on the platform. In 2019, 260 employees gave more than 850 hours of their working time to support the work of local nonprofit organisations. The collective enthusiasm and individual engagement shown during events shows that solidarity engagement is a lever of motivation for the bank's employees”.

Clémence Francelle

CSR & Corporate philanthropy programme manager at BNP Paribas Switzerland