How BNP Paribas in Switzerland boosted engagement in their employee volunteering and giving program

corporate social responsibility BNP Paribas employee volunteering giving BNP Paribas employee volunteering giving BNP Paribas

How BNP Paribas engaged 40% of their team in their program, with 850 hours of volunteering

With Clémence Francelle, CSR and Corporate Philanthropy Programme Manager, BNP Paribas Switzerland

40%

of employees active on the platform

ABOUT

With nearly 1,300 employees and a presence in Geneva, Zurich and Lugano, BNP Paribas (Suisse) SA is a leading European bank in Switzerland for corporates, institutions and private clients. Active in Switzerland since 1872, we strive for long term development with a clear strategy for each business line:

To be the preferred partner of Corporates and Institutions, supporting them in their development both in Europe and beyond with our “One Bank for Corporates” initiative.
To be a leader in Wealth Management in terms of expertise and service for private clients and entrepreneurs.

The BNP Paribas Group integrated model enables us to offer our clients the financial stability of a leading bank in Europe with international reach and its wide range of products and investment. By developing long-term close working relationships with our clients, we support the transition of society to a more sustainable economic model.

company

BNP Paribas (Suisse) SA

INDUSTRY

Banking & Finance

number of employees

1,300 (across 3 locations)

Challenge

The bank has been offering occasional volunteer work in the field as well as skill-based volunteering assignments for several years now, but at the end of 2018, the Group wanted to make employee solidarity a pillar in its Corporate Responsibility program.
In Switzerland, their main challenges were to boost employee participation, expand their offer of volunteering opportunities with a larger number of nonprofit organisations and on a variety of themes that could meet the interests and passions of each employee and are aligned with the Group’s priority targets.

Solution

By implementing an easy-to-use online platform, employees are able to be part of the program wherever they are in the world. With a choice of activities available at their fingertips and can easily participate in various ways, such as:

  • Field volunteering
  • Skills-based and online volunteering
  • Monetary or in-kind donations
“After a year and a half of working with Alaya, nearly 40% of our employees are active on the platform. In 2019, 260 employees gave more than 850 hours of their working time to support the work of local nonprofit organisations. The collective enthusiasm and individual engagement shown during events shows that solidarity engagement is a lever of motivation for the bank's employees”.
Clemence Francelle BNP Paribas

Clémence Francelle

CSR & Corporate Philanthropy Programme Manager at BNP Paribas in Switzerland

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