Digital innovation is at the center of all evolutions in the corporate world. Many industries are making a transition to a fully digital approach to marketing, sales and internal organisation. Moreover, we have now understood how corporate social responsibility is crucial for any company who wants to demonstrate a committed and honest image. These two major shifts linked together can bring an easy and fun way to engage employees on some great philanthropic projects. A digitalised CSR platform is the easiest way to foster measurable change in the world while having a grasp on the real impact of the firm and each individual employee. Here are five reasons why you should definitely look into digitalising your corporate philanthropy:
1. You have an all-in-one ready to use platform
CSR used to require a lot of work and planning. With a digital approach, it is easier than ever to harmonise the CSR projects. All of the actions online, the field work opportunities and the general philanthropic activity can be stored in one place. Another advantage is that everything is pre-built. With no platform to design or files to create, you and your employees will save a precious amount of time. Alaya’s platform is an online based social network that your employees can create an account on, so no installation is involved. This makes it very easy to implement for big, medium and small firms. For companies that are embracing corporate social responsibility for the first time, a digitalised platform is very easy to adopt. For those who already have a program running, it can easily be combined to our digital network.
2. Transparency can easily be maintained
This issue is at the core of the debate in the NGO world. How can we be sure that our money is going to the right place? Fortunately, on a digital platform directly connected to the NGOs, it is easy to get feedback and news from the field. Data can be collected regularly for the company so that all the contributors can be aware of their impact. On our Alaya platform, we conduct regular check ups and follow ups with the NGOs and share them with your company. We think that the best way to stay engaged is to have a clear view of our impact as individuals and as a team. All of the associations we work with have followed a strict certification process. Plus, all of the money donated on our platform is for the projects, so we make sure that it makes maximum impact. Transparency also benefits the company’s reputation because their philanthropic efforts are seen by all on the network. Every employee can choose to share their efforts and show their peers the impact they have made.
3. It’s adaptable for the company and the employees
A digitalised platform can easily be modified to the company’s needs. No matter the size of your firm, every one can join in. Digital CSR platforms can be endlessly modified by the providers, which saves an HR a lot of time and effort. Likewise, they are highly adaptable to your current CSR programs. On our platform for example, if you are already working with a specific project, it can easily be added to the platform so that your work with this specific association can continue. The number of employees on the social network is also adjustable : a company can start slow and gradually add as many employees on the platform as they wish. Another big difference on our platform is that every employee can choose to help any project. There is a wide variety of NGOs and projects on the platform that can be linked to each one of the company’s employees. Every one can make personal choices. Of course, group projects and trips to the field can be organised through the platform as well. Teamwork is encouraged on the platform and progress is made visible to the whole firm.
4.It can maximise employee engagement
If methods are not standardised, employees and managers often fail to accomplish internal tasks because they are too time consuming and difficult to achieve. To maximise employee engagement on a project, a platform needs to be easily accessible, user friendly and fun. A digital platform can be the three of these things, therefore, it can be used as a space of interaction between colleagues that can be very stress relieving. Uniting for a greater cause will maximise overall engagement amongst employees because it will foster a sense of importance and purpose to their jobs. We have focused our efforts on making the platform entertaining so that employees will want to use it. We have included gamification to our social network, meaning the employees will be rewarded for doing good. The results will be visible to other employees, which can encourage interaction on the platform.
5. Online volunteering is changing the game
The arrival of digital practices also means opportunities for small NGOs. These new, and importantly free, ways of communication give them more visibility. Thanks to the internet, people from all over the world can get to know even the smallest structures. The challenge is that these practices are often very new and in some rural areas, they are not yet common. Sometimes, NGOs do not have the ressources, personnel or skills to manage things like web design, social media marketing or blogging. On our platform, we match your skilled employees with NGOs that need help in the digital sector. Your employees can dedicate a few hours a week to an online job of their choice. This way of volunteering creates great and measurable impact. It is highly effective because the jobs can be done from your desk ! Also, engaging your employees on meaningful missions will respond to their need of a bigger purpose in their job.