These days, digital innovation is at the centre of evolutions in the corporate world. Many industries are making the transition to a fully digital approach to marketing, sales, and internal organisation. Moreover, we now understand how crucial corporate social responsibility (CSR) is for any company who wants to demonstrate a committed and honest image. These two major shifts linked together can bring an easy and fun way to engage employees on some great philanthropic projects. A digitalised CSR platform is the easiest way to foster measurable change in the world while having a grasp on the real impact of the firm and each individual employee.
Here are five reasons why you should look into digitalising your corporate philanthropy:
1. You have an all-in-one ready to use platform
CSR used to require a lot of work and planning. With a digital approach, it is easier than ever to harmonise your company’s CSR projects. You can store all of the activities and actions online, in one place. Another advantage is that everything is pre-built. With no platform to design or files to create, you and your employees will save precious time to dedicate to other worthy causes. Alaya’s platform is an online-based social network that your employees create an account on, so no installation is involved. This makes it easy for big, medium, and small firms, to implement quickly. For companies that are embracing CSR for the first time, a digitalised platform is easy to adopt. For those who already have a program running, it can easily be combined with our digital solution.
2. Transparency can easily be maintained
This issue is at the core of the debate in the world of non-profits and charities. How can we be sure that our money is going to the right place? Fortunately, on a digital platform directly connected to charities, it is easy to get feedback and news from the field. Data can be collected regularly for the company so that all the contributors can be aware of their impact. With Alaya, you receive regular reports on the impact of your organisation’s social actions. The best way to stay engaged is to have a clear view of our impact as individuals and as a team. All of the associations we work with have followed a strict certification process. Transparency also benefits the company’s reputation because their philanthropic efforts are visible on the platform. Every employee can choose to share their efforts and show their peers the impact they have made.
3. It’s adaptable for the company and the employees
A digital platform can be tailored to the company’s needs. No matter the size of your firm, every one can join in. Digital CSR platforms can be endlessly modified by the providers, which saves program managers in Human Resources or CSR teams a lot of time and effort. Likewise, they are highly adaptable to your current CSR programs. On Alaya’s platform, for example, if you are already working with a specific project, it can be added so that your work with this specific association can continue seamlessly. The number of employees on the social network is also adjustable: A company can start small and gradually add as many employees on the platform as they wish. Employees can choose to help any project. There are a wide variety of causes and projects on the platform that can be linked to each one of the company’s employees, so everyone can make personal choices and contribute to the causes that they are most passionate about. Of course, group projects and field volunteering activities can be organised through the platform as well. Teamwork is encouraged and progress is made visible to the whole company.
4. It can maximise employee engagement
If methods are not standardised, employees and managers often fail to accomplish internal tasks because they are too time consuming and difficult to achieve. To maximise employee engagement on a project, a platform needs to be easily accessible, user friendly, and fun. A digital platform can be the three of these things, therefore, it can be used as a space of interaction between colleagues, building bonds and relieving stress. Uniting for a greater cause will maximise overall engagement amongst employees because it will foster a sense of importance and purpose to their jobs. We have focused our efforts on making the platform entertaining so that employees will want to use it. Through tools like gamification, employees will be rewarded for doing good. The results will be visible to other employees, which can encourage interaction on the platform.
5. Online volunteering is changing the game
The arrival of digital practices also means opportunities for small charities. These new, and importantly free, ways of communication give them more visibility. Thanks to the internet, people from all over the world can get to know even the smallest structures. The challenge is that these practices are often new and in some rural areas, not yet common. Sometimes, charities don’t have the resources, personnel or skills to manage things like web design or translations. On Alaya’s platform, we match your skilled employees with charities that need help. Your employees can dedicate just a few hours a week to an online job of their choice. This way of volunteering creates great and measurable impact, and acts as an opportunity for your employees to develop professionally and personally. It is highly effective because the jobs can be done from your desk. Also, engaging your employees on meaningful missions will respond to their need of a bigger purpose in their job.
Want to know more?
- Download a brochure to find out how Alaya can help you digitise your CSR program and empower your employees to change the world.
- Subscribe to our newsletter for regular updates on social impact, CSR, and employee engagement directly in your inbox. Scroll down to sign up!